Marketing Research

Please use this identifier to cite or link to this item: thuvien.kgc.edu.vn/jspui/handle/123456789/1970

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DC Field	Value	Language
dc.contributor.author	KHOA, KINH TẾ - LUẬT	-
dc.date.accessioned	2021-12-31T01:13:57Z	-
dc.date.available	2021-12-31T01:13:57Z	-
dc.date.issued	2020	-
dc.identifier.uri	thuvien.kgc.edu.vn/jspui/handle/123456789/1970	-
dc.description	Marketing Research: Unit 1: Marketing research dynamics, Unit 2: Planning the research process, Unit 3: Research design, Unit 4: Measurement and sampling theory , Unit 5: Designing a questionnaire (Work outside), Unit 6: Data processing and preliminary data analysis (Work on computer), Unit 7: SPSS and report writing	vi
dc.description.abstract	Marketing Research: The objective of the module is to provide a fundamental understanding of marketing research methods. In the module, i will cover the types of research design, techniques of data collection and data analysis. Emphasis will be on the interpretation and use of results rather than on the mathematical derivations. The module focuses on helping students recognize the role of systematic information gathering and analysis in making marketing decisions.	vi
dc.description.tableofcontents	I. Location and property of syllabus, II. Mission of module, III. Module content, IV. Conditions for implementing the subject, V. Content and methods, VI. User manual	vi
dc.language.iso	vi	vi
dc.publisher	Trường Cao đẳng Kiên Giang	vi
dc.subject	Marketing Research	vi
dc.title	Marketing Research	vi
dc.title.alternative	Marketing Research-MH25	vi
Appears in Collections:	CTĐT-CTMH Quản trị kinh doanh (CLC)

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25.MD25. Nghien cuu Marketing (EN).pdf		261.18 kB	Adobe PDF	View/Open

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