DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
thuvien.kgc.edu.vn/jspui/handle/123456789/1970| Title: | Marketing Research |
| Other Titles: | Marketing Research-MH25 |
| Authors: | KHOA, KINH TẾ - LUẬT |
| Keywords: | Marketing Research |
| Issue Date: | 2020 |
| Publisher: | Trường Cao đẳng Kiên Giang |
| Abstract: | Marketing Research: The objective of the module is to provide a fundamental understanding of marketing research methods. In the module, i will cover the types of research design, techniques of data collection and data analysis. Emphasis will be on the interpretation and use of results rather than on the mathematical derivations. The module focuses on helping students recognize the role of systematic information gathering and analysis in making marketing decisions. |
| Description: | Marketing Research: Unit 1: Marketing research dynamics, Unit 2: Planning the research process, Unit 3: Research design, Unit 4: Measurement and sampling theory , Unit 5: Designing a questionnaire (Work outside), Unit 6: Data processing and preliminary data analysis (Work on computer), Unit 7: SPSS and report writing |
| URI: | thuvien.kgc.edu.vn/jspui/handle/123456789/1970 |
| Appears in Collections: | CTĐT-CTMH Quản trị kinh doanh (CLC) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 25.MD25. Nghien cuu Marketing (EN).pdf | 261.18 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.